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CRAWFORD W. PETERSON.— home

Twenty years, two disciplines

Twenty years building for the web, the last decade split between making things rank and making things work.

Most people who sell search visibility do not build the software. Most people who build the software do not think about how it will be found. Working across both is the reason a technical audit here arrives with the fix already written, and the reason an application built here is machine-readable before anyone asks for an SEO review.

That combination matters more now than it did five years ago. Classic search still returns links, but answer engines return claims and generative engines synthesise from whatever they can parse and attribute. Content and markup that satisfy one can be invisible to the others. Designing for all three at once is an architecture problem, and it belongs in the build rather than in a later optimisation pass.

The current work is at that intersection: multi-agent systems that generate and publish content, retrieval pipelines over client data, and search architecture designed into platforms from the first schema decision.

Experience

  1. 2025–2026

    Lead Architect & Full-Stack Developer

    MyOrbisResults

    Six core applications taken from client concept to production, backend and frontend, including MyOrbisVoice, MyOrbisLocal, and MyOrbisWeb. Built the AI workflows and custom AI training functionality, and the multi-agent systems handling backend processing and automated content generation. SEO, AEO, and GEO frameworks were designed into the platform architecture rather than bolted on afterwards.

  2. 2016–present

    Founder, SEO Strategist & Full-Stack WordPress Developer

    LightBox SEO

    Structured data, semantic page architecture, entity optimisation, and topical authority for client sites. Technical audits, Core Web Vitals work, keyword and competitor research. Cloudflare, DNS, SSL, and CDN configuration. Google Business Profile and Maps optimisation. AI-assisted publishing workflows and custom GPTs built into the delivery process.

  3. 2017–present

    Independent WordPress Developer & Technical Consultant

    Contract

    Full-stack WordPress and PHP, custom API integrations, Docker, n8n automation, MCP implementations, local model deployment via LM Studio, and cloud server administration.

  4. 2005–2017

    Freelance Web Developer & Multimedia Designer

    Independent

    Web and graphic design, video and audio production, marketing collateral, and CMS administration.

Capabilities

Search & AI discovery

  • SEO
  • AEO
  • GEO
  • Technical audits
  • Local SEO
  • Keyword research
  • Search intent analysis
  • Semantic search
  • Entity optimisation
  • Schema.org
  • Topical authority
  • Search Console
  • GA4
  • Google Business Profile
  • Google Ads
  • Competitor analysis

Development

  • Full-stack architecture
  • WordPress
  • PHP
  • MySQL
  • JavaScript
  • HTML5
  • CSS3 / SCSS
  • REST APIs
  • WooCommerce
  • Custom plugins and themes

Infrastructure

  • Cloudflare
  • Docker
  • cPanel
  • Hestia
  • Git / GitHub
  • DNS
  • SSL
  • CDN
  • Core Web Vitals
  • PageSpeed optimisation

AI & automation

  • Multi-agent systems
  • AI training
  • MCP
  • n8n
  • LM Studio
  • Custom GPT development
  • Prompt engineering
  • RAG

Creative

  • Photoshop
  • Illustrator
  • Premiere Pro
  • After Effects
  • Audio production

Education

  • State University of New York at Buffalo

    Architecture, B.S. programme — three years completed. Degree not conferred.

  • High school diploma, with honors

    Architectural drafting.

Languages

  • English

    Native

  • Spanish

    Professional working proficiency