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Crawford W. Peterson

Technical SEO strategist / Full-stack developer / AI automation — Lawrenceville, GA — Atlanta metro & remote

Experience

  1. 2025–2026

    Lead Architect & Full-Stack Developer

    MyOrbisResults

    Six core applications taken from client concept to production, backend and frontend, including MyOrbisVoice, MyOrbisLocal, and MyOrbisWeb. Built the AI workflows and custom AI training functionality, and the multi-agent systems handling backend processing and automated content generation. SEO, AEO, and GEO frameworks were designed into the platform architecture rather than bolted on afterwards.

  2. 2016–present

    Founder, SEO Strategist & Full-Stack WordPress Developer

    LightBox SEO

    Structured data, semantic page architecture, entity optimisation, and topical authority for client sites. Technical audits, Core Web Vitals work, keyword and competitor research. Cloudflare, DNS, SSL, and CDN configuration. Google Business Profile and Maps optimisation. AI-assisted publishing workflows and custom GPTs built into the delivery process.

  3. 2017–present

    Independent WordPress Developer & Technical Consultant

    Contract

    Full-stack WordPress and PHP, custom API integrations, Docker, n8n automation, MCP implementations, local model deployment via LM Studio, and cloud server administration.

  4. 2005–2017

    Freelance Web Developer & Multimedia Designer

    Independent

    Web and graphic design, video and audio production, marketing collateral, and CMS administration.

Selected projects

  • MyOrbisResults Suite

    Six production applications, with multi-agent systems and custom AI training workflows driving content pipelines and SEO/AEO/GEO automation.

  • LightBox SEO

    100/100 mobile Google PageSpeed on a WooCommerce site, with secure payment processing and local SEO across a 50-mile service area.

  • Complete Converting

    First-page Google rankings and top Google Maps placement across five service regions.

  • DelawareLegal.help

    An affiliate offer that reads as a legal resource rather than an affiliate funnel: structured by practice area and county instead of by the commission behind it.

  • BPS Profit Strategies

    A marketing frontend and an agency dashboard, so campaign sending is owned in-house rather than rented from a third-party platform.

  • Confia Credit

    Credit report data flows from third-party APIs into a customer-facing dashboard under controlled, auditable handling.

  • Motor.ac

    Inventory, finance applications, and customer records handled in one system rather than three disconnected ones.

Capabilities

Search & AI discovery

SEO · AEO · GEO · Technical audits · Local SEO · Keyword research · Search intent analysis · Semantic search · Entity optimisation · Schema.org · Topical authority · Search Console · GA4 · Google Business Profile · Google Ads · Competitor analysis

Development

Full-stack architecture · WordPress · PHP · MySQL · JavaScript · HTML5 · CSS3 / SCSS · REST APIs · WooCommerce · Custom plugins and themes

Infrastructure

Cloudflare · Docker · cPanel · Hestia · Git / GitHub · DNS · SSL · CDN · Core Web Vitals · PageSpeed optimisation

AI & automation

Multi-agent systems · AI training · MCP · n8n · LM Studio · Custom GPT development · Prompt engineering · RAG

Creative

Photoshop · Illustrator · Premiere Pro · After Effects · Audio production

Education

  • State University of New York at Buffalo

    Architecture, B.S. programme — three years completed. Degree not conferred.

  • High school diploma, with honors

    Architectural drafting.

Languages

  • English

    Native

  • Spanish

    Professional working proficiency