BPS Profit Strategies
Contract
Business Profit Strategies sells zero-fee credit card processing to Idaho businesses through compliant surcharge programmes, alongside profit consulting and wealth strategy services. The engagement covered two separate builds: the public marketing site, and an email marketing application for the client's own campaigns.
The problem
The sales argument depends on a number the visitor has to believe — what card processing is currently costing them — and that argument has to survive scrutiny from a business owner who has heard a merchant-services pitch before. Separately, the client was running outbound campaigns through a third-party platform, which meant their list, their sending reputation and their campaign history all lived somewhere they did not control.
Approach
- 01
Built the marketing site around the cost question the visitor is actually asking, so the savings claim is worked through rather than asserted.
- 02
Kept the compliance story explicit, since surcharge programmes only work if they are demonstrably compliant.
- 03
Built the email marketing application as a separate product rather than bolting sending onto the marketing site.
- 04
Put campaign management behind authentication as an agency dashboard, so list and campaign data stay under the client's control.
What was built
- Public marketing site for the zero-fee processing offer
- Email marketing application with campaign management
- Authenticated agency dashboard, built on Next.js and React
Stack
- Next.js
- React
- Email marketing application
- Marketing site
Outcome
A marketing frontend and an email marketing application the client owns outright, so campaign sending is run in-house rather than rented from a third-party platform.
In short
Why build a client their own email marketing app instead of using an existing platform?
Because on a third-party platform the things that compound are not yours. The subscriber list, the sending reputation built up over months, the campaign history that tells you what actually worked — all of it lives in an account governed by someone else's pricing and policy changes. For a business whose pipeline depends on outbound, that is a real dependency, and it gets more expensive to unwind the longer it runs. Building the sending layer as the client's own application means the data model fits how they actually segment customers rather than how a generic platform assumes everyone does, and the asset stays on their side of the line.