MyOrbisBiz
2026
A free bilingual local business directory for MyOrbisResults, covering listings, reviews, offers and owner claims — with an audit attached to every listing. The directory is not the product; it is the front door to a partner-driven customer acquisition system.
The problem
Directories are a commodity. A business owner has no reason to claim a listing on one more site, and no reason to trust whoever runs it. Meanwhile the usual alternative — cold outreach to local businesses — opens with a stranger asserting that something is wrong, which is the least credible way to make that argument.
Approach
- 01
Ran a real audit on every listing, scored, with the specific gaps named — so the site surfaces a genuine problem before anything is asked for.
- 02
Made claiming free, with owner control as the incentive, which converts an unclaimed record into a consented lead.
- 03
Built a partner loop: partners browse unclaimed businesses, send tagged claim links, and earn first-touch attribution on the services that follow rather than on advertising.
- 04
Bridged diagnosis to service with an opportunity engine that maps each business's gaps to the specific fix and carries partner attribution through signup.
- 05
Generated a bilingual programmatic SEO surface — 565 articles — so the directory is discoverable in both languages it serves.
What was built
- Bilingual directory with listings, reviews, offers and sponsored placements
- Automated listing audit producing a score and named gaps
- Free owner claim flow with consent tracking and notifications
- Partner cockpit with tagged links, first-touch attribution and commission tracking
- Opportunity and report engine bridging diagnosis to service
- 565 bilingual programmatic SEO articles
- n8n lead routing, email campaigns, and an admin layer with audit logging and feature flags
Stack
- Next.js
- Prisma
- PostgreSQL
- n8n
- Docker
- Programmatic SEO
Outcome
A directory that opens by showing a business what is wrong rather than asking for something — the claim converts it into a consented lead, and partners carry attribution through to the service that follows.
Key decisions
- 01
Put a real audit on every listing before asking for anything
Instead of: A standard directory listing with a claim prompt
A listing asks the owner to care about a record on an unfamiliar site. An audit tells them something checkable about their own business first, which is what earns the claim and turns an anonymous record into a consented lead.
In short
Why put an audit on a free directory listing?
Because it inverts who has to be persuaded. A directory listing on its own asks the owner to care about a record on a site they have never heard of. An audit attached to that listing tells them something specific and checkable about their own business — a score, and the gaps behind it — before anything is requested. That earns the claim, and the claim is what turns an anonymous record into a consented lead with a known owner. It also makes the eventual service conversation honest: the problem was identified and shown first, so the offer is a response to something demonstrated rather than an assertion from a stranger.